Sotheby’s Brand Launches YouTube Channel
Posted by melissam | Premier Sotheby's International Realty, SWFL News, The Lutgert Companies | Posted on December 16th, 2011
Premier Sotheby’s International Realty, the area’s luxury real estate firm, today announced the launch of the brand’s official YouTube channel, which was designed to provide consumers an inside look into the exceptional homes represented by the firm locally and by the nearly 600 Sotheby’s International Realty® offices around the world.
The channel features three categories of video: the Spotlight section provides candid views into some of the Sotheby’s International Realty® network’s most exceptional properties and their lifestyles; the Property section contains videos on the many homes represented by the network; and the Destination section spotlights the many luxury markets served by the network around the world.
The YouTube channel also showcases the latest news from the brand’s Facebook and Twitter pages, offers direct links to the Sotheby’s Auction House’s videos and the Sotheby’s International Realty brand’s official website, and provides a lifestyle and amenities video search.
“Video is not a unique medium in real estate marketing but we are leveraging it in an innovative way,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Our YouTube channel was designed to provide consumers with an inside view of some of the world’s most extraordinary properties by focusing on the distinctive lifestyle and amenities they offer at any price point. Consumers are looking to video now more than ever before as a research tool in the home-buying process, and YouTube, the No. 1 online video website, is where they are searching for video, with 60 percent of video streams happening there.”
The Sotheby’s International Realty network currently has more than 11,900 sales associates located in approximately 590 offices in 44 countries and territories worldwide.
“Now, consumers can learn more about the Naples area market and get an inside glimpse of the special lifestyle and amenities found in some of the world’s most exquisite homes,” said Judy Green, President and CEO of Premier Sotheby’s International Realty. “The Sotheby’s International Realty YouTube channel enables us to offer our clients another powerful tool to market their homes. According to YouTube, 48 hours of video is uploaded there every minute. When you study that, this new channel substantiates consumers demand for video.”